ARIANNA BAQUERIZO
6090842A-BF55-4A09-BC55-D46DDB58BA9A.jpg

VS Pink Campus Representative

 I am currently in my second year as a Victoria’s Secret Pink Campus Representative. This role has been instrumental and transformative for my personal and professional development while enrolled at UF. It has given me remarkable hands-on experience with social media branding, content creation and event planning. As a representative, I am responsible for overseeing all social media platforms for @floridavspink, with a combined reach of over 13,000. My last two years here at UF have been filled with late nights and early mornings, gathering social media content and brainstorming event ideas to elevate Pink’s presence on campus.

My co-rep Sarah and I are featured on Pink's website as University of Florida representatives.

My co-rep Sarah and I are featured on Pink's website as University of Florida representatives.

Our content, as seen above, was used to tease the introduction of the 2019-2020 campus rep class on the Pink Nation app.

Our content, as seen above, was used to tease the introduction of the 2019-2020 campus rep class on the Pink Nation app.

As representatives, we manage a team of 10 students that help bring our events to life. From marketing and graphic design to photography and videography, our girls help us do it all.

As representatives, we manage a team of 10 students that help bring our events to life. From marketing and graphic design to photography and videography, our girls help us do it all.

One of our biggest events for Fall 2019 was a stadium workout to celebrate the launch of Pink's newest seamless collection.

One of our biggest events for Fall 2019 was a stadium workout to celebrate the launch of Pink's newest seamless collection.

We partnered with a student personal trainer, provided drinks and snacks, pumped up to some tunes and gave away tons of Pink goodies.

Video by team videographer Megan Osorio.

We curate, shoot and edit content for @floridavspink on Instagram. We share new Pink product, campaigns, event details and giveaways for UF students.

We curate, shoot and edit content for @floridavspink on Instagram. We share new Pink product, campaigns, event details and giveaways for UF students.

To celebrate the launch of Pink's 'WE ARE PINK' campaign, we created our own accompanying campaign content to share Pink's presence on our campus. Some of our content was reposted by Pink.

Video by Megan Osorio.

In Fall 2018, we were recognized as one of the top 10 performing universities (out of 110) and sent to LA on an incentive trip to attend Teen Vogue's Summit.

In Fall 2018, we were recognized as one of the top 10 performing universities (out of 110) and sent to LA on an incentive trip to attend Teen Vogue's Summit.

In Fall 2019, we were selected again as a top 10 performing university and were sent on an incentive trip to NYC to visit Victoria’s Secret corporate headquarters.

In Fall 2019, we were selected again as a top 10 performing university and were sent on an incentive trip to NYC to visit Victoria’s Secret corporate headquarters.

My co-rep vlogged our entire NYC incentive trip experienced and we were featured on Pink's official YouTube channel. Check out the video above!